I’ve been attending a webinar series for the past week and a half. Every day for a couple of hours at a time, I listen to the instructor of the day share their particular area of expertise. This past Monday night was on marketing and was very informative and helpful.
The presenter for this session was Melissa Galt. I greatly enjoyed her style in the presentation. I found it disturbing though, the lack of professional courtesy of some of the attendees in the comments they were making. Really, why do some people feel the need to be such jerks?
In this presentation she mentioned Ponts of connection. I’ve heard the phrase before, but never explained to the depths that she did in her presentation this night. Points of connection for those not familiar are the things you have in common such as attending the same school, common interests, favorite restaurants, stuff like that. Men do this all the time by connecting over a game of golf. Alright, I suppose women do too but I don’t play golf so just go with me on this.
This is why writers connect with other writers. No one else understands a writer like another writer. Even though our techniques, methods, quirks, and difficulties may vary there’s a sense of camaraderie. Consider this, as a writer you are researching the effects of various poisons to see what the visual effects would be, what evidence would be left behind and how it would be detected or not by forensics. Have that discussion with a nonwriter friend and they will be looking at you rather oddly, and will be very guarded around you. However, have that same conversation with a writer, and they get it. They understand why you need to know the details to know how to write the story and how the clues will be discovered to solve the case. Of course you have to take into consideration the person that overhears that conversation and starts thinking you’re some sort of serial killer, and blanches completely white when they happen to see you in Walgreens. (Really, it’s the little pleasures in life after all.)
I found the information that Melissa shared very helpful in our business as well as in my writing. Marketing is a key area for any author. Isn’t it the “top-selling author” that we all dream of some day? One main reason I wanted to attend this webinar is that I don’t know enough about marketing. It takes different techniques to market to the boomers than it does to Gen Xr’s, or Gen Y’s.
For a writer, you have to consider who is your target audience. Hmm, same as in the business world. Where is your target audience? Are they local, regional, global? Instead of listening to the devil’s advocate of why write the book, think about who would want to read your book. Trust me, there are like-minded people out there like you whether your book is about voodoo economics or is a fantastical tale about dragons. OH, did I mention I’m writing a story about dragons? (shameless plug)
I wouldn’t buy a book on accounting or nursing because to me those subjects are a big yawn. If that’s your thing great, it just isn’t mine. Taking into consideration though, what my audience would look like would be people who are interested in the same types of things I like. Melissa gave an excellent breakdown on the 80/20 principle. With that in mind I’ve begun my cliff notes bio, keeping my points of connection forefront in my mind as I consider my target marketing questionnaire.
In this age of cyber connects: Facebook, Twitter, LinkedIn, and Pinterest marketing has never been easier to connect worldwide.
If you’re interested in learning to market your business, your books, or yourself better check out this site: www.superchargesuccess.com Insider Tricks for Growing Your Business. There are a couple of resources that are available on her page for free that are well worth the time to look at.
One very valuable little tidbit that Melissa shared was her acronym for CREATE. This is really the ‘piece de resistance’ to success in marketing.
- Act (Interact)
- Engage – EXCITE!
It’s not about how many, it’s about how hot you are! I know some people who have thousands of friends, thousands of likes but they are really rather flat Stanleys and their followers are superficial. On the other hand , you may only have 100 followers but they are white-hot, supporting you and encouraging you to keep doing what you’re doing.
This morning I got some feedback from my first real fan. I have a couple of prepub readers who are anxious to read my scribblings, but none have ever given me the feedback like my friend Melissa Venerable. I’m going to take Melissa with me when I tour Scotland, as I know she has similar appreciation for all things Scot.
Here’s part of Melissa’s comments:
I really think it is hot. I am no writer…just a reader and I love what I have been reading. I feel like a junkie wanting so desperately to have more of my choice of drug…not that I know what a junkie goes through…I think your descriptions and details are amazing…feels like I can see it as a movie in my head.
WOW! I’ll even say it backwards, WOW! Is there any higher compliment a writer can get? I’ve been on cloud nine all day feeling empowered. Somebody gets me! Somebody gets my writing, and in a way that I was shooting for. Notice that comment about the movie in her head? Yeah.
I’ve learned some valuable information in my webinars AND gotten high praise from an eager reader. If I had some chocolate this would be the perfect day!